Introduction
The Bachelor of Commerce programme at Kenyatta University is a comprehensive business education designed to equip students with theoretical knowledge and practical skills necessary to excel in the dynamic business environment. The programme offers various specialization options including Human Resource Management and Marketing, allowing students to tailor their education to specific career goals. With a blend of core business subjects and specialized courses, the programme prepares graduates for diverse roles in the corporate world, entrepreneurship, and public service.
Programme Objectives
The Bachelor of Commerce programme seeks to:
- Provide students with the knowledge and technical skills necessary to understand and participate in the changing modern business and economics world.
- Develop critical thinking, analytical, and problem-solving skills essential for effective decision-making in business contexts.
- Equip students with specialized knowledge in their chosen areas of concentration (HRM or Marketing).
- Foster ethical leadership and social responsibility in business practice.
- Develop entrepreneurial mindsets and innovative approaches to business challenges.
- Prepare graduates for professional certifications in their respective fields.
Justification/Rationale
In today's competitive global economy, organizations require professionally trained personnel with comprehensive business knowledge and specialized skills. The Bachelor of Commerce programme responds to this need by:
- Addressing the growing demand for business professionals in various sectors of the economy
- Supporting Kenya's Vision by developing skilled human capital for economic growth
- Offering specializations that align with market needs and emerging business trends
- Providing a pathway for further academic and professional development
- Equipping graduates with entrepreneurial skills to create employment opportunities
Entry Requirements
- Mean grade of KCSE C+ or equivalent with at least C in Mathematics and English
- Advanced Level certificate with 2 principal passes and a credit pass in Mathematics at 'O' Level
- Degree from a recognized university
- Diploma in a relevant field from a recognized institution OR CPA/CPS Part II or equivalent with at least Mean grade of C (plain) at KCSE and C (plain) in Mathematics and English
- Mean grade of C- at KCSE and progressed from certificate to Diploma at Kenyatta University or any other recognized/accredited Institutions
Curriculum Highlights
Programme Structure:
- First Year (Level 100): Foundation courses in business, accounting, economics, and mathematics common to all B.Com students
- Second Year (Level 200): Core business courses with introduction to specialization areas
- Third Year (Level 300): Specialization courses in chosen option (HRM or Marketing) plus core units
- Fourth Year (Level 400): Advanced specialization courses and strategic business subjects
Key Features:
- Common University Units: Communication and Collaboration Skills, Critical Thinking and Problem Solving, Introduction to Entrepreneurship
- Specialization Options: Students choose their specialization at the beginning of third year
- Research Methods: Training in business research methodologies
B.Com (Human Resource Management Option) Specialization Courses:
- Human Resource Management I & II
- Employee Training and Development
- Work and Reward
- Recruiting and Staffing
- Public Relations
- Employee Counselling and Crisis Management
- Industrial and Labour Relations
- Total Quality Management
- Industrial Psychology
- Occupational Health and Safety Management
B.Com (Marketing Option) Specialization Courses:
- Marketing Strategies and Plans
- Consumer Behaviour
- Marketing of Services
- International Marketing
- Marketing Research
- Sales Management
- Innovation and New Product Management
- Advertising Management
- Retail Marketing Management
- Industrial Marketing
Career Opportunities
General B.Com Graduates:
- Business Analysts
- Management Trainees
- Entrepreneurs
- Financial Analysts
- Business Consultants
- Public Service Administrators
B.Com (HRM Option) Graduates:
- Human Resource Officers
- Recruitment Specialists
- Training and Development Officers
- Employee Relations Managers
- Compensation and Benefits Analysts
- HR Consultants
B.Com (Marketing Option) Graduates:
- Marketing Executives
- Brand Managers
- Sales Managers
- Market Research Analysts
- Product Managers
- Digital Marketing Specialists
- Advertising Account Executives
Why Choose This Programme at KU
- Comprehensive curriculum that balances theoretical knowledge with practical applications
- Flexibility to choose specialization based on career interests and market demands
- Qualified faculty with academic and industry experience
- State-of-the-art facilities, including modern computer labs and a well-stocked library
- Industrial attachment component that enhances employability
- Strong industry partnerships that provide networking and employment opportunities
- Alignment with professional certification requirements
- Supportive learning environment that fosters personal and professional growth
- Opportunities for international exposure through exchange programs
Strong alumni network in key positions across various industries