Introduction
The Master of Science programme offers specializations in Marketing, Entrepreneurship Development, or Human Resource Management. This advanced academic programme develops specialist knowledge and research skills in the chosen field. The programme combines theoretical foundations with analytical approaches to business challenges, preparing graduates for both professional practice and further academic pursuits, including doctoral studies.
Programme Objectives
The MSc programme aims to:
- Develop professionals with advanced theoretical and practical knowledge in their chosen field
- Build competence in research methodologies and analytical techniques
- Foster critical thinking and problem-solving skills for addressing complex business challenges
- Cultivate the ability to conduct independent research that contributes to business knowledge
- Prepare graduates for senior positions, entrepreneurship, and further academic studies
Justification/Rationale
The programme addresses significant needs in the market:
- Growing demand for business professionals with advanced analytical and strategic thinking skills
- Need for specialists with research capabilities to inform evidence-based decision making
- Increasing complexity of business environments requiring sophisticated approaches
- Preparation for doctoral studies for those pursuing academic careers
- Development of business thought leadership in the East African region
Entry Requirements
Candidates must possess:
- A Bachelor's degree in Business Administration, Commerce or related field from a recognized university
- Minimum of Second Class Honours (Upper Division) or equivalent
- Those with Second Class Honours (Lower Division) may be considered with relevant work experience
- Proficiency in English language
Mode and Structure of Delivery
The programme is offered in full-time mode only.
The programme consists of two main components:
- Coursework component: Twelve (12) taught course units
- Research component: A thesis equivalent to eight (8) units
Programme Duration
- Full-time: 2 years (4 semesters)
- Total units: 20 (12 coursework units + 8 thesis units)
- First year: Coursework (12 units)
- Second year: Research thesis (8 units)
Curriculum Highlights
Core Courses for Both Specializations:
- BSU 805: Research Methods
- BMS 839: Applied Statistics
Specialization Courses Include:
Marketing:
- Marketing Management
- Theory and Process of Consumer Behaviour
- Retail Enterprises Management
- Advertising Media Policy and Strategies
- Global Marketing
- Marketing Research
- Marketing Management Seminar
- New Product Development
- Strategic Marketing Management
Entrepreneurship:
- Policy Studies in Entrepreneurship
- Business Consulting
- Business Planning
- Entrepreneurship and Small Business Development
- Economics of Entrepreneurship
- Monitoring and Evaluation
- Credit and Micro Finance for Small Business
- Entrepreneurship Development Seminar
- Marketing for Small Enterprises
Human Resource Management:
- Human Resources Management
- Human Resources Employment and Development
- Employee Reward and Compensation
- Management of Strategic Change
- Industrial Relations and Law
- Human Resource Management Seminar
Thesis:
- BSU 807: Thesis (8 units)
Career Opportunities
Graduates can pursue careers as:
Marketing:
- Marketing Managers and Directors
- Marketing Research Analysts
- Brand Strategists
- Marketing Analytics Specialists
- Digital Marketing Strategists
- Academic Researchers and Lecturers
Entrepreneurship:
- Entrepreneurs and Business Founders
- Business Development Consultants
- Small Business Advisors
- Entrepreneurship Educators
- Business Incubator Managers
- Economic Development Officers
Human Resource Management:
- Human Resource Management Directors
- HR Development Specialists
- Compensation and Benefits Managers
- Employee Relations Consultants
- HR Policy Advisors
- Academic Researchers in HR
Why Choose This Programme at KU
- Research-intensive programme with strong theoretical foundations
- Distinguished faculty with expertise in diverse specializations
- Emphasis on both theoretical depth and practical applications
- Access to extensive library resources and research databases
- Supportive research environment with mentorship opportunities
- Focus on developing analytical and strategic thinking skills