OVERVIEW
The programme sets to instill a solid theoretical, practical understanding and appreciation of Sports Management in the field of sports.

RATIONALE
The demand for professionals in the recreation, sports, and fitness industry is increasing as society continues to recognize the importance of physical activity for wellness. With rising participation in fitness, wellness, and recreational activities for personal and commercial purposes, there is a need for individuals with specialized knowledge and skills to manage and lead in these areas. This curriculum directly responds to the expanding industry by producing graduates who are equipped to handle managerial, technical, and operational challenges in diverse settings, including fitness clubs, sports organizations, and recreational facilities. The goal of the program is to train qualified professionals and impart knowledge in recreation, fitness, and sports management. Additionally, the program seeks to develop the scientific expertise required for research and foster community outreach skills among recreation, fitness and sports personnel.

OBJECTIVES
1: Articulate pertinent skills, knowledge and attitudes in participation during recreation, sports and fitness activities and programmes.
2: Evaluate and provide solutions to issues in the administration and management of recreation, sports and fitness nationally and globally.
3: Apply positive leadership skills that contribute to organizational effectiveness in recreation, sports and fitness settings.
4: Develop recreation, sports and fitness programmes that encourage personal and all-inclusive wellness (emotional, physical and spiritual) that supports a healthy lifestyle in the community.
5: Illustrate ability to use modern technology MODE OF DELIVERY Face to face/Blended

ADMISSION REQUIREMENTS
Minimum mean grade of C+(plus) in the Kenya Certificate of Secondary Education (KCSE) and A mean grade of C- (minus) in KCSE or its equivalent with a Diploma in Sports Administration and Management or its equivalent from a recognized institution. A mean grade of D+ (plus) or its equivalent with a certificate and Diploma in Sports Administration.

Fee Structure Information

CAREER OPPORTUNITIES
Managerial, technical, and operational jobs in diverse settings, including fitness clubs, sports organizations/institutes and recreational facilities.