Highlights
The Kenyatta University Business Students Associat: The Kenyatta University Business Students Association (KUBSA), held the Women in Business and Leadership
Academic Trip to Kitui: These are pictures for CRM third and fourth years students academic Trip to Kitui County on 12th and 13th
Post Workshop/Conference Participation Annual Repo: Dr. Hannah Bula, Dr. Perez Onono seated from the left and Dr. Isaac Kimunio and Dr. Jacob Omolo standing
Entrepreneurship Visit in Slovenia: GETM 4 project team after a visit at one of the Entrepreneurship ventures in Ljubljana- Slovenia   G
The 14th Magical Kenya Travel Expo 2024: The Magical Kenya Tourism Expo 2024 was officially opened on Wednesday, 2nd October, 2024 by His Excellen
2024 Ecowarrior Awards: We celebrate Dr. Shem Maingi for being the 1st runner-up at the 2024 Ecowarrior Awards, recognizing his o
Delegates of the YES! on the Road workshop held on: Delegates of the YES! on the Road workshop held on Friday, 11th October 2024 at KUCC Interaction Hall
Your Invitation to Join us at the YES! Entrepreneu:   Are you an aspiring entrepreneur? Do you have what it takes to be the next Jeff Bezos, Aliko DangoteÂ
APPLICATIONS FOR MASTER OF ECONOMICS (COOPERATION :
6TH INTERNATIONAL : Applications are invited from individuals interested in pursuing a degree in Master of Economics(Cooperat

Bitok Kipkosgei

Department/Unit/Section: Tourism Management
Contact Address: Box 43844-00100
Position: Lecturer
Email:This email address is being protected from spambots. You need JavaScript enabled to view it.
Contact Address: 16778 – 80100 Mombasa
Area of Specialization: Tourism Management
Research Interests: Employee retention, Sustainable tourism, Tourism careers, Tourism research
ORCID ID: https://orcid.org/0000-0003-4017-354X 
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Referred Journals

  • Bitok, K. (2020) Sustainable tourism and economic growth nexus in Kenya: policy implications for post-Covid-19. Journal of Sustainable Tourism and Entrepreneurship, 1(2), 123-138. https://doi.org/10.35912/joste.v1i2.209.

  • Bitok, K. (2019) Relationship between Extrinsic Motivations and Career Sustainability among Travel and Tour Company Employees. Global Journal of Management and Business Research: F Real Estate, Event and Tourism Management Volume 19 Issue 3 Version 1.0. Online ISSN: 2249-4588 & Print ISSN: 0975-5853.

  • Bitok, K., Munyiri, K.E., & Nzioka, M.A. (2019) Influence of Employee Intrinsic Motivations on Career Sustainability in the Travel Agency and Tour Operator Companies in Mombasa County, Kenya. African Journal of Hospitality, Tourism and Leisure, Volume 8 (3) - (2019). ISSN: 2223-814X.

  • Bitok, K., Nzioka, M.A., & Munyiri, K.E. (2019) Relationship between Employee Retention Strategies’ Employee Retention Strategies and Career Sustainability in Travel and Tour Firms in Mombasa County, Kenya. International Tourism and Hospitality Journal 2(3): 1-13 (2019). Print ISSN: 2616-518X. Online ISSN: 2616-4701.  

  • Rotich, K. L., Bitok K., & Mainah, I. C. (2015) Influence of Climate Change on Biodiversity, Human health and Sustainable Livelihood. African Journal of Tourism Hospitality and Leisure Studies, Vol 1, No 2.

  • Bitok, K., Kivuva A., & Muiruri, J. (2015) Perceptions of Tourism Students towards Career Choice in the Kenyan Tourism Industry: A Comparative Study of Moi University and Kenya Utalii College. African Journal of Tourism, Hospitality and Leisure Studies, Vol 1 (2).

Books and Books Chapters

  • Bitok, K. (2022) Ethical Consumption of Ecosystem Services in Tourism: A Jurisprudence Approach in Gowreesunkar, V.G.B., Maingi, S.W., & Ming'ate, F.L.M. (Eds.). (2022). Management of Tourism Ecosystem Services in a Post Pandemic Context: Global Perspectives (1st ed.). Routledge. Pp 170-189. DOI: 10.4324/b23145-14.
  • Bitok, K. (2022) Career Planning. In Encyclopedia of Tourism Management and Marketing (pp. 417–420). Edward Elgar Publishing. DOI: https://doi.org/10.4337/9781800377486.career.planning
  • Bitok K. & Njoroge, J.M. (2022) Employee Retention Strategies. In Encyclopedia of Tourism Management and Marketing. (pp. 78–81). Edward Elgar Publishing. DOI: https://doi.org/10.4337/9781800377486.employee.retention.strategies

Conference Papers

  • Bitok, K. & Kwoba, P. & Chebus, P. (2016). Education level and age as factors influencing cultural tourism development at Kogelo, Kenya. 2nd African Conference on Sustainable Tourism, Strathmore University

Conference Papers

  • Job Satisfaction and Career Sustainability among Employees in Tour Firms in Mombasa County, Kenya. IBRIC. 22nd - 23rd June 2023
  • Perceived costs of intention to adopt halal tourism practice among classified hotels in Mombasa County, Kenya. IBRIC. 22nd - 23rd June 2023
  • Education level and age as factors influencing cultural tourism development at Kogelo, Kenya. 2nd African Conference on Sustainable Tourism, Strathmore University, Kenya. 3rd-5th Nov 2016
  • Factors affecting employee safety in small and micro hospitality enterprises within Eldoret central business district, Uasin Gishu County. 2nd African Conference on Sustainable Tourism, Strathmore University, Kenya. 3rd-5th Nov 2016

Workshops Papers

  • Sustainable Destination Branding and Communication for the Kenya Tourism Board, Greentour Kenya Project/European Union at Sarova Panafric -Nairobi. 13th -14th Dec 2022

Seminar Papers

  • Employee retention factors on career sustainability among travel and tour companies in Mombasa County, Kenya. 38th Kenyatta University Postgraduate Seminar. 12th July 2019
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Chairperson

Dr. Ndubi Edgar Otsembo Sande
Department of Hospitality and Tourism Management

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